Essentials of business communication

unit 1. Business communication in the digital age -- 1. Communicating in the digital-age workplace -- Mastering the tools for success in the twenty-first-century workplace -- Developing listening skills -- Learning nonverbal communication skills -- Recognizing how culture affects communication -- Building intercultural workplace skills -- unit 2. The business writing process in the digital age -- 2. Planning business messages -- Understanding the communication process -- Using the 3/3 writing process as a guide -- Analyzing and anticipating the audience -- Using expert writing techniques to adapt to your audience -- Developing additional expert writing techniques -- 3. Organizing and drafting business messages -- Drafting workplace messages -- Organizing information to show relationships -- Composing the first draft with effective sentences -- Developing business writing techniques -- Drafting well-organized, effective paragraphs -- 4. Revising business messages -- Taking time to revise : applying phase 3 of the writing process -- Making your message clear -- Enhancing readability through document design -- Proofreading to catch errors -- Evaluating the effectiveness of your message -- unit 3. Workplace communication -- 5. Short workplace messages and digital media -- Preparing digital-age e-mail messages and memos -- Workplace messaging and texting -- Making podcasts and wikis work for business -- Blogging for business -- Web 2.0 : social networking -- 6. Positive messages -- Routine messages : e-mails, memos, and letters -- Typical request, response, and instruction messages -- Direct claims and complaints -- Adjustment messages -- Goodwill messages -- 7. Negative messages -- Communicating negative news effectively -- Analyzing negative news strategies -- Composing effective negative messages -- Refusing typical request and claims -- Managing bad news within organizations -- 8. Persuasive messages -- Understanding persuasion in the digital age -- Planning and writing persuasive requests -- Writing effective persuasive claims and complaints -- Crafting persuasive messages in digital-age organizations -- Creating effective sales messages in print and online --

unit 4. Business reports -- 9. Informal reports -- Reporting in the digital age -- Report formats and heading levels -- Defining the purpose and gathering data -- Writing short informational reports -- Preparing short analytical reports -- 10. Proposals and formal reports -- Preparing business proposals -- Writing and editing formal business reports -- Conducting primary and secondary research -- Documenting and citing sources in business reports -- Incorporating meaningful visual aids and graphics -- Understanding report components -- unit 5. Professionalism, teamwork, meetings, and speaking skills -- 11. Professionalism at work : business etiquette, ethics, teamwork, and meetings -- Communicating face-to-face on the job -- Following professional telephone and voice mail etiquette -- Adding value to professional teams -- Planning and participating in face-to-face and virtual meetings -- 12. Business presentations -- Preparing effective business presentations -- Organizing content for impact and audience rapport -- Understanding contemporary visual aids -- Preparing engaging multimedia presentations -- Polishing your delivery and following up -- unit 6. Employment communication -- 13. The job search and résumés in the digital age -- Job searching in the digital age -- Developing a job-search strategy focused on the open job market -- Pursuing the hidden job market with networking -- Creating a customized résumé -- Optimizing your job search with today's digital tools -- Creating customized cover messages -- 14. Interviewing and following up -- Purposes and types of employment interviews -- Before the interview -- During the interview -- After the interview -- Preparing additional employment documents -- Appendix A. Correction symbols and proofreading marks -- Appendix B. Document format guide -- Appendix C. Documentation formats -- Grammar/mechanics handbook

Notes

contains crumpled paper
some text cut due to tight binding

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